France’s new law on ultra- fast fashion.

 “France has passed a law curbing ultra-fast fashion brands by banning advertisements (including paying influencers to promote) and putting a tax on each item sold depending on how environmentally destructive it is.”

I think that this is going to positively affect how many people are exposed to the ultra- fast fashion brands as the advertisements are banned. Whilst it is a good thing that France is taking a step to reduce the use of ultra-fast fashion this does not stop people from accessing it and still being able to buy from these brands. If advertising is banded it will stop influences from showing new clothes and collections from these brands stopping new short lived trends which lead to mass brought fast fashion, effecting the environment. I think adding tax on each item sold depending on how destructive it is will help to stop people from buying from these ultra- fast fashion brands as freely. Adding more tax on should also encourage people to shop at charity shops and second stores making shopping keeping shopping affordable and good for the environment. I think this will help to reduce the amount of  destruction to the environment, however, there are larger countries that need to also take this initiative and more for the impacts to be substantial, for example, America who have one of the largest greenhouse emissions in the world, which fast fashion exploitation and buying contributing to. Overall, I think that this is a good step in the right direction and should encourage behaviour changes in other country’s towards fast fashion and how it effects the environment.